Rolex asks a children's clock company to rebrand

Rolex Oyster watch beside an Oyster & Pop clock
(Image credit: Rolex / Oyster & Pop)

In the image above, we have a Rolex Oyster Perpetual priced at £5,400 and an Oyster & Pop children's educational clock priced at £20.87. Could the similarity between the two cause confusion? The Swiss luxury watchmaker is concerned that it could.

In the latest example of a potential David vs. Goliath branding battle, Rolex has ordered a little-known UK company to rebrand. It argues that consumers could be confused by its name and logo (See our guide to the best Apple Watch Series 8 prices or our pick of the best Apple Watch alternatives if you're looking for a watch that can do more than tell the time).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.