Please tell me this absurd watch design is satire

H. Moser QR code watch
(Image credit: H. Moser Watches)

We've seen some ludicrous luxury watches in recent years, and the cost of living crisis certainly doesn't seem to be dissuading watchmakers from outdoing themselves. H. Moser, the company that gave us a watch made from cheese (it's based in Switzerland), has now made a watch that demotes telling the time to an afterthought, putting the focus on an elaborately engraved QR code that looks like it's made out of fuse beads.

The name of the timepiece? It's called the ‘01100111 01100101 01101110 01100101 01110011 01101001 01110011’. And while, there aren't quite as many figures in the price tag, it still makes the best Apple Watch Ultra prices look like absolute bargains.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.