Controversial Ryanair ad pulled after more than 2,000 complaints

We've seen all manner of ingeniously creative responses to the coronavirus pandemic over the last year, with artists and advertisers alike forced to think outside the box. But while not every brand has got its response quite right, perhaps none have got it as spectacularly wrong as budget airline Ryanair.

After receiving over 2,000 complaints (the third-highest ever for an ad), the company's 'Jab & Go' spot has been deemed "irresponsible" – and pulled from both TV and online. Many of our best print ads are pretty irreverent, but this one is truly tone-deaf.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.