Clarins logo gets a subtle tweak, but is it enough?

Self-care means different things to different people, from meditating to moisturising to sinking into a hot bath. Whatever works for you, one thing's for sure – it's more important now than ever. No wonder skincare sales have soared in the last 12 months. Seizing the moment, luxury skincare brand Clarins has just revealed a brand new logo and slogan for 2021.

Clarins says its new slogan, "Live beautifully," is all about the beauty of everyday moments and the power of nature. Along with the new slogan, the company has revealed an updated logo (below), which sees the Clarins wordmark placed inside a red rectangle. Spoiler alert: if you didn't think the original was one of the best logos ever, the new design is unlikely to blow your mind.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.