Samsung's new billboards are utterly illegible (unless you have a Galaxy S23 Ultra, that is)

Samsung S23 Ultra
(Image credit: Ogilvy New York)

One of the most important qualities of any billboard design is arguably legibility. With print ads often viewed at speed – or even from inside a vehicle – information needs to come across quickly and effectively. But Samsung has cleverly turned the idea on its head in the latest ads for its S23 Ultra.

Featuring a 100x zoom, the S23 Ultra is one of the best camera phones around – and you'll need it in order to read the (literal) small print on Samsung's new billboards. (Looking for inspiration? Check out the best billboard ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.