Is this advertising's best ever optical illusion?

(Image credit: Sonos)

Sonos is one of the most well-known audio brands around, with many a creative studio rocking its wireless WiFi speakers. It's fitting, then, that a brand known for its stunning sound quality produced a static logo design you can practically hear.

A Reddit user (below) has reminded us of the brilliant optical illusion, pointing out that the various streaking lines behind the Sonos logo appear to pulsate like speakers when scrolling up and down. Our best print ads of all time contain some brilliant optical illusions, but this is certainly one of the most sensory examples we've seen. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.