Searching for hidden meanings in logos is one of the design community's favourite activities. Since so many of the world's most iconic logos are littered with intriguing design Easter eggs, it's no wonder folk expect them to pop up all over the place – and a few super-sleuths think they've spotted a new one in Taco Bell's logo.
We're not talking about the latest logo either – Taco Bell redesigned the logo in question in 2015, but it's possible a secret taco element may have flown under the radar. Until now. Study the logo below and decide if you can see a hidden taco lurking there. Do you think the Taco Bell logo served up more logo design inspiration than the world initially thought?
Is there a hidden taco? (Image credit: Taco Bell)
According to the chatter on Reddit (see the post below), the clapper (the bit inside the bell that dings) is actually fashioned to resemble a taco. Now, we'll caveat that we're not completely sold on this, and neither are plenty of others. But it would make sense given the company is, y'know, Taco Bell.
Visually, the clapper does share some similarities with a taco. It's curled up, like a taco. And yellow, like a taco. So we see where the notion came from. Plus, as aelbaum points out: "A clapper is not typically 40+ [per cent] the size of the bells diameter."
Others, though, do not agree, and PaticusMaximus even points out that if the designers meant it, they would have done a less subtle job with the design. "If they wanted to emphasise the taco shape, they could have turned the bell upside down and added a little lettuce around the outside," he said. Slightly harsher was EffYouLT, who simply commented "Ooof. What a miss!"
Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site and its long term strategy, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.
