Does this Taco Bell logo hide a secret?

Searching for hidden meanings in logos is one of the design community's favourite activities. Since so many of the world's most iconic logos are littered with intriguing design Easter eggs, it's no wonder folk expect them to pop up all over the place – and a few super-sleuths think they've spotted a new one in Taco Bell's logo.

We're not talking about the latest logo either – Taco Bell redesigned the logo in question in 2015, but it's possible a secret taco element may have flown under the radar. Until now. Study the logo below and decide if you can see a hidden taco lurking there. Do you think the Taco Bell logo served up more logo design inspiration than the world initially thought?

Taco Bell

Is there a hidden taco? (Image credit: Taco Bell)

According to the chatter on Reddit (opens in new tab) (see the post below), the clapper (the bit inside the bell that dings) is actually fashioned to resemble a taco. Now, we'll caveat that we're not completely sold on this, and neither are plenty of others. But it would make sense given the company is, y'know, Taco Bell.

I've scoured the internet and somehow no one seems to have noticed before yesterday that the Taco Bell logo is actually a taco bell. This was discovered and pointed out to me by the author of Dragons Love Tacos, Adam Rubin. from r/DesignPorn

Visually, the clapper does share some similarities with a taco. It's curled up, like a taco. And yellow, like a taco. So we see where the notion came from. Plus, as aelbaum (opens in new tab) points out: "A clapper is not typically 40+ [per cent] the size of the bells diameter."

Others, though, do not agree, and PaticusMaximus (opens in new tab) even points out that if the designers meant it, they would have done a less subtle job with the design. "If they wanted to emphasise the taco shape, they could have turned the bell upside down and added a little lettuce around the outside," he said. Slightly harsher was EffYouLT (opens in new tab), who simply commented "Ooof. What a miss!"

What do you think? let us know on Facebook (opens in new tab) or Twitter (opens in new tab). And for some bone-fide logo design secrets, head to this bumper infographic packed with a whopping 50 of them. You're welcome.

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Georgia Coggan is currently Creative Bloq's Acting Deputy Editor. Georgia started her freelance career working for CB in 2018, and since then has worked across the site on news, ecom, SEO content... basically anything and everything. Now covering the Dep Ed role for three months, Georgia is a slave to the style guide, a logo geek and loves all things London Underground (its branding history, and not at rush hour).