Does this Taco Bell logo hide a secret?

Searching for hidden meanings in logos is one of the design community's favourite activities. Since so many of the world's most iconic logos are littered with intriguing design Easter eggs, it's no wonder folk expect them to pop up all over the place – and a few super-sleuths think they've spotted a new one in Taco Bell's logo.

We're not talking about the latest logo either – Taco Bell redesigned the logo in question in 2015, but it's possible a secret taco element may have flown under the radar. Until now. Study the logo below and decide if you can see a hidden taco lurking there. Do you think the Taco Bell logo served up more logo design inspiration than the world initially thought?

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.