We've seen plenty of logo design fails in recent years, mostly thanks to unfortunate resemblances. From the Calendly toilet bowl to the Amazon Hitler moustache (links at the bottom, you're welcome), some similarities can never be unseen. But here's a logo that literally spells things out.
Bandai Namco has announced that the Closed Network Test for the upcoming fighter game Tekken 8, which lets gamers "test the network and monitor the gameplay experience," is now open for registration. But the logo, featuring an acronym of Closed Network Test, is raising eyebrows. One of the best logos of all time, this ain't.
Yes, it looks like a swear word. A four lettered one that starts with C and rhymes with shunt. Not a very nice word, by all accounts. And certainly not (we assume) what Bandai Namco was going for. Seriously, did nobody pick up on this during the design process? They may as well have just gone for 'FCK'.
Many fans have picked up on the design crime, with some suggesting a name change, and others finding much mirth in the apparent aggression of the game's titled being suffixed by arguably the most offensive profanity out there. Also hilarious is the fact that it seems to be a replacement for 'CBT' (Closed Beta Test), which was also mocked during the development of games such as Street Fighter 6. Needless to say, 'CNT' is not an improvement.
"sir we can't keep using CBT to mean closed beta test everyone keeps laughing at us""alright I'll think of something"the something: pic.twitter.com/aGUGHJ9CHRJune 14, 2023
Tekken 8 CNT is the most accidentally funny thing since Street Fighter 6 CBT. 😅 pic.twitter.com/Mhwv1PSzuLJune 9, 2023
I’m sorry I can only read this in one, very Australian way pic.twitter.com/ltdJoq03eGJune 9, 2023
So what we're saying is, Tekken is serving CNT? Love that for them 💅🏾 https://t.co/rkmQI4TCW7June 12, 2023