TfL removes creepy ad after complaints of bad taste

ad from Kapten
[Image: Seldom Overcast on Twitter] (Image credit: Seldom Overcast)

An advert for ride-hailing app Kapten has been taken down from London's transport network after complaints about its appropriateness. The ad shows a photograph of a man, with the words 'When you recognise your blind date from the news', and then 'Get me out of here Kapten'. 

As ads go, it's pretty creepy (compare it to our favourite billboard ads to see how it measures up). And the suggestion behind it is even creepier. The assumption is that this blind date is not on the news for fundraising or saving a life, but rather for something sinister, such as rape or murder. Playing on people's fears of personal safety to promote your taxi company? Hilarious.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.