I'm confused about The Range logo

The Range logo on a dark blue background
(Image credit: The Range)

I was confused when I started to see news stories about The Range, but clicked away in order to find that, no, the UK retail company has not rebranded, nor is it embroiled in some sort of scandal. So what's the story? Well, it's the same thing we saw a few years ago. People just can't get over the 'issue' with The Range's logo.

So, I thought I'd hop on the bandwagon and see what all the fuss is about. The crux of the confusion is around The Range's logo, which most people do not seem to think is up there with the world's best logos. It consists of an 'R' in an orange circle, so far, so normal (if a bit bland). But when you pair the logo with the wordmark, 'The Range', people are seeing the word 'Orange', or 'The Orange'. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.