The UK's 10 most-loved brands revealed

The results of the Love Index 2016 are in, and it looks like digital companies have continued to leave analog brands in the dust. Compiled by leading design consultancy Fjord in conjunction with Accenture Interactive, the Love Index 2016 is a data visualisation study that analyses brands according to certain criteria to see who comes out on top.

Mapped across four industries, including retail, hospitality, automotive and banking, the study uses five dimensions to track a brands performance. These dimensions are namely: fun, relevant, engaging, social, and helpful. Put it all together and you get a brand's FRESH score (who doesn't love an acronym?)

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.