UAE waves goodbye to eagle with abstract new logo

UAE Logo
(Image credit: Ministry of Cabinet Affairs and The Future)

The United Arab Emirates has announced a brand new logo (above), the country's first new emblem in 50 years. Named '7 Lines', the new emblem was decided on in a competition voted on by 10.6 million people from around the world. The winning logo aims to help clear up global confusion about what the UAE actually is, and help cement its unity as a country. 

It's also accompanied by a new slogan – Make It Happen – which relates to the nation's journey since its unification 50 years ago. (Compare this new emblem to our pick of the best ever in our best logos post.)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.