Ubisoft's Assassin's Creed logo controversy was entirely avoidable

Assassin's Creed shadows
(Image credit: Ubisoft)

Ubisoft has apologised after eagle-eyed gamers spotted a logo belonging to a historical re-enactment group inside the upcoming instalment of the Assassin's Creed franchise. 

Two pieces of concept art for the upcoming Japan-set game were found to contain the logo for Sekigahara Teppo-tai, a group made up of volunteers who perform reenactments at public events. (Looking for design inspiration? Check out the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.