The internet wheelie rates this clever bike fair logo

Velo logo
(Image credit: Velo)

What did you read first in the logo design above? The identity is for a German bicycle trade fair called Velo, but chances are that if you're familiar with Robert Indiana's classic 1967 screenprint, you'll have read it as 'love', and that's exactly the intention.

The logo design uses the wide recognition of Indiana's work to create a kind of visual pun expressing the event's love of all things bicycle-related (see our pro tips on how to design a logo for more inspiration).

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.