Zara's sorry-not-sorry apology makes its latest ad controversy even worse

Zara is no stranger to controversy in its ad campaigns. Remember that dress? However, the latest blunder is a lot more serious and has even led to calls for a boycott of the Spanish clothing brand.

Dubbed “The Jacket", the latest Zara campaign featured the model Kristen McMenamy posing with statues with missing limbs, surrounded by rubble. It would be a curious approach at any time, but many observers thought it was in very bad taste considering the conflict currently ongoing in Gaza. It seems the brand is determined to make it into the select group of the most controversial adverts created.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.