Bizarre Zara dress ad gets savaged on TikTok

Zara dress underwater
(Image credit: Zara)

What's the one thing you want to know about a garment before hitting the 'buy' button? How it looks underwater, of course. Okay, maybe not – but Zara seems to think so. The budget fashion brand's latest ad campaign has made a splash online – for all the wrong reasons. 

Several recent photos on the brand's website show dresses being modelled underwater, and the internet is understandably baffled. But it seems the campaign has sunk before it could swim, with the images already removed. Perhaps Zara's marketing team ought to have checked out our best print ads for some truly effective examples of bold and unusual advertising.


Are they okay? #fashionchoice #why #whatareyouthinking

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.