Pick of the Week

Many motion graphics pieces are fast paced, short and use the pacing, camera movement, saturated simple colour schemes and edits to give them impact. Most Intelligent, by N3, is a slightly different kind of animation. It is still fast paced but is all one long shot, even though it doesn’t feel like it.

The continual camera move may seem a bit old fashioned, especially to fans of Andrew Kramer’s After Effects presets, but it works perfectly here. It helps the flow of motion, guiding the viewer, so that the speed of the animation doesn’t make it unreadable.

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