The importance of data in design

When Doug Bowman left Google in 2009 he lamented being a designer in an organisation where "design ... lives or dies strictly by the sword of data".

Having been on both sides of this most barbed of design fences, I counter Doug's unease with a lament of my own; that we as an industry have settled on the idea of the designer as mentalist, soothsayer, bringer of wisdom – they who know the answer to the most obscure of problems. I know and have evidence that we designers are not just occasionally, but routinely, wrong.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.