Penguin's charming job advert

When Penguin started its search for a community manager, traditional channels weren’t cutting it. Instead the publisher created www.impressapenguin.com to attract interested parties and inspire them to send in creative work samples beyond a CV.

"We want to attract the very best people, so we had to create the very best job advert we possibly could," explains book cover designer Matt Young, who created the site.

The charming penguin illustrations by Isobel Knowles were turned into animated GIFs, and the design of the site is focused around them. On click, users can access the next slide, which resembles the action of reading a page in a book.

The slides use thick borders and drop shadows giving it the aesthetic of a book page. "I really wanted the illustrations to take centre stage," asserts Young. "So I designed it as if each one were on a separate sheet of paper, like individual pages in a story."

Words: Jenn Lukas

This showcase was originally featured in .net magazine issue 235.

Now read:

Looking for a job? Try the Creative Bloq jobs board!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.