Penguin's logo like you've never seen it before!

News
By
Published

Y&R Malaysia has reimagined Penguin's famous logo for a series of incredible advertising posters, from sci-fi themed to fairy tale-based: check them out!

Advertising firm Y&R Malaysia recently won two awards for its work with Penguin - and we can see why!

For its recent "More Than Just The Classics" campaign for the Kuala Lumpur International Book Fair, Y&R created a series of comprising posters based on the famous Penguin logo.

The company wanted to create a distinct visual identity that "reflected its wide range of products, without sacrificing the familiarity of the brand." We reckon Y&R got it spot-in with these amazing posters.

Latest Videos From

Here are five of our favourites. What do you think?

01. Gardening

02. Science fiction

03. Architecture

04. Hobbies

05. Fairytales

Now read:

Have you seen a great advertising poster campaign recently? Let us know about it in the comments!

Creative Bloq Staff
Creative Bloq Staff
All things Creative Bloq

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.