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Penguin's logo like you've never seen it before!

Advertising firm Y&R Malaysia recently won two awards for its work with Penguin - and we can see why!

For its recent "More Than Just The Classics" campaign for the Kuala Lumpur International Book Fair, Y&R created a series of comprising posters based on the famous Penguin logo.

The company wanted to create a distinct visual identity that "reflected its wide range of products, without sacrificing the familiarity of the brand." We reckon Y&R got it spot-in with these amazing posters.

Here are five of our favourites. What do you think?

01. Gardening

02. Science fiction

03. Architecture

04. Hobbies

05. Fairytales

Now read:

Have you seen a great advertising poster campaign recently? Let us know about it in the comments!

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.