Penguin's logo like you've never seen it before!

By Creative Bloq Staff
published

Y&R Malaysia has reimagined Penguin's famous logo for a series of incredible advertising posters, from sci-fi themed to fairy tale-based: check them out!

Advertising firm Y&R Malaysia recently won two awards for its work with Penguin - and we can see why!

For its recent "More Than Just The Classics" campaign for the Kuala Lumpur International Book Fair, Y&R created a series of comprising posters based on the famous Penguin logo.

The company wanted to create a distinct visual identity that "reflected its wide range of products, without sacrificing the familiarity of the brand." We reckon Y&R got it spot-in with these amazing posters.

Here are five of our favourites. What do you think?

01. Gardening

02. Science fiction

03. Architecture

04. Hobbies

05. Fairytales

Now read:

Have you seen a great advertising poster campaign recently? Let us know about it in the comments!

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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