When browsing through your Facebook newsfeed, you'll often come across a harrowing story with an equally upsetting image; with a message to 'Like' the photo to make a stand against the happenings. So, you click 'Like' and go about your daily business. It's nice to feel you've 'done something' and 'made a difference', but of course you haven't, as a new campaign for Crisis Relief Singapore graphically points out.
Ad agency reminds us that Facebook Likes don't help
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