Beer packaging takes inspiration from Pantone

The packaging for these bottles and cans match the colour of the beer to its corresponding Pantone colour.

Pantone beer
The colour of the ale is matched with its corresponding Pantone choice

The trend for home breweries and craft beers has led to an explosion of inventive and original beer label designs, with plenty of brilliant beer label design offerings in recent months. This latest project combines both packaging design with label design to bring you a Pantone-perfect collection of craft beers.

Created by Spanish creative agency Txaber, each type of beer is matched with its corresponding Pantone colour. From Pale Ale to Imperial Stouts, there's a Pantone colour for every type of your favourite alcoholic tipple.

The typeface chosen is HipstelveticaFontFamily in its bold version, created by Spanish typographer José Gomes. The type is absolutely free to download, so if you've fallen in love with these designs as much as we have, you can start experimenting yourself.

Pantone beer
Pantone beer
Pantone beer
Pantone beer
Pantone beer
Pantone beer
Pantone beer
Pantone beer
Pantone beer
Pantone beer

What do you make of this beer packaging? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.