Do these 10 big brands look better stripped back?

stripped back brands — Which design do you think looks best?

In order to grab our attention on the shelves, well-known brands have to translate their identities through to their packaging designs. But when trying to cram multiple messages on to one piece of packaging or logo design, the branding values often get a little lost.

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.