3D printed models make mundane tasks more fun

There have been some great examples of print in 3D (opens in new tab), with the process (perhaps controversially) being tipped to become as common as sending an email. And despite the discipline's increasing popularity, there's still something slightly magical about seeing 3D models created in front of your very eyes.

Here, creative company Fake Love (opens in new tab) created a new campaign for ad agency Droga5 (opens in new tab) and BelVita (opens in new tab) that encouraged people to tweet about everyday tasks they just completed. The best tweets to #morningwin were selected and the actions were recreated by actors in a Manhattan storefront while a 3D scanner captured the scene.

A 3D print of each seemingly mundane task was created and placed on a trophy, which was immediately mailed to the winning tweeter. Other great tweets to #morningwin received virtual 3D trophies but we think the real deal is the most impressive!

Head to the Fake Love (opens in new tab) website to see more inspiring work.

What do you make of this creative campaign? Let us know in the comments box below!

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.