High-energy Brazilian animation

By Creative Bloq Staff
published

Enjoy this blink-and-you'll miss it 3D animation warning of the dangers of texting and driving - then find out how it was created in 3ds Max.

This Brazilian TV campaign harnesses a fun and frentic animation style to illustrate the dangers of using a phone while driving.

We love the character design, strong use of colour, and above all the high level of energy in this commercial.

How they made it

It was created by BEELD (opens in new tab), a design and animation studio based in Rio de Janeiro, for the AAB (Automobile Association of Brazil) using 3ds Max. The animation was directed by Rede Globo.

BEELD have also made public a tech demo showcasing the 3D locomotion system used by Renato Polimeno for the character setup:

And here's a teaser for the face setup:

Liked this? Watch these!

Have you seen an example of 3D animation you'd like to share? Let us know in the Comments!

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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