This Brazilian TV campaign harnesses a fun and frentic animation style to illustrate the dangers of using a phone while driving.
We love the character design, strong use of colour, and above all the high level of energy in this commercial.
How they made it
It was created by BEELD (opens in new tab), a design and animation studio based in Rio de Janeiro, for the AAB (Automobile Association of Brazil) using 3ds Max. The animation was directed by Rede Globo.
BEELD have also made public a tech demo showcasing the 3D locomotion system used by Renato Polimeno for the character setup:
And here's a teaser for the face setup:
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