High-energy Brazilian animation

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Enjoy this blink-and-you'll miss it 3D animation warning of the dangers of texting and driving - then find out how it was created in 3ds Max.

This Brazilian TV campaign harnesses a fun and frentic animation style to illustrate the dangers of using a phone while driving.

How they made it

It was created by BEELD, a design and animation studio based in Rio de Janeiro, for the AAB (Automobile Association of Brazil) using 3ds Max. The animation was directed by Rede Globo.

BEELD have also made public a tech demo showcasing the 3D locomotion system used by Renato Polimeno for the character setup:

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And here's a teaser for the face setup:

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Have you seen an example of 3D animation you'd like to share? Let us know in the Comments!

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.