Designing for Second Life

It may come as something of a shock to those still getting to grips with life to discover that millions out there are already enjoying a second. Though perhaps what's most surprising is that this 'other life' is providing some forward-thinking people - including several artists and design studios - with a very real source of revenue.

Launched in 2003, Linden Lab's Second Life differs from other massively multiplayer online games in one critical way: it has no core gameplay. While other online experiences promote communication between participants as part of a cooperative or competitive gaming experience, the purpose of Second Life is essentially to do nothing more than explore, make friends, gain status and build up a whole new persona in the process.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.