Profile: Vitamin

For a relatively small agency, Sweden's Vitamin is taking giant leaps in the world of design. In the space of seven years, it has expanded from producing shorts and commercials to become a trailblazer in mobile and interactive design, racking up an impressive client list, including Sony Ericsson and Swedish National Television along the way.

But what ensures Vitamin is master of many disciplines and jack of none is the ability to tell a good story. "Storytelling in our campaigns boils down to communicating on an emotional level and selling something that's more than a physical product," explains Johannes Amilon, Vitamin's founder and CEO. "Even though you don't use the same tools for mobile design and film production, there's a crossover between the two because they both still involve storytelling."

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