You can't fail to be touched by this beautiful animation

By Creative Bloq Staff
published

London-based agency Mr Kaplin highlights the plight of the less fortunate with this beautiful new Christmas film.

Christmas can be one of the worst times of the year for some unfortunate people. So Mr Kaplin, the creative partnership of Robert Glassford and Daniel Zucco, created this simple but beautiful animation to remind people that a small gesture can go a long way to making the world of difference to someone nearby.

Created for a worthy cause, the main aim behind the film was to raise awareness and donations for the Christmas Emergency Appeal organised by Shelter, the housing and homeless charity based in the UK.

This is not only a beautifully executed piece, it's also brilliant reminder of the true meaning of Christmas.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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