Grabbing the glances of busy London commuters is a hard task for any advertising agency. Whether it's some must-see billboard advertising (opens in new tab) or some clever print advertising (opens in new tab), it has to make an instant impact. Design agency Charlie Smith (opens in new tab) took to the streets for their work with London based restaurant Byron Burgers (opens in new tab).
"We've been working with Byron Burgers for a few years now and have worked on all of their recent new restaurant openings, both hoardings and signage," explains Charlie Smith project manager Hannah Buswell. "For the Shoreditch restaurant [pictured above], we commissioned Jean Jullien (opens in new tab)."
"The brief was to create a visual that could be applied easily to glass, eye catching and not interupted by the different panes." We love their quirky and humourous approach to advertising and with typographer Jean Jullien at their beck and call, they've caught our eye.
See more examples of their brilliant work on the Charlie Smith website (opens in new tab).
What do you make of this particular project? Let us know in the comments box below!