Crush for Tropicana

Tropicana fruit juice is a staple of many American breakfast tables, even after an ill-advised redesign in 2009 that baffled consumers and resulted in a swift reinstatement of the previous packaging.

Now to promote the bottled version as an ‘on the go’ drink for commuters, DDB commissioned Brighton-based Crush Creative, through Agency Rush, to design customised interiors for subway trains on New York’s 42nd St Shuttle. “We really wanted the illustrations to have a playful and bright energy,” explains Carl Rush from Crush. “The work is based on our own folio style, but makes sure the piece is unique for Tropicana.”

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