Horror icons reborn in butter

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An inventive print advertising campaign by Italian agency Alch1m1a ADV takes a tongue-in-cheek turn to the dark side to promote lower cholesterol.

Jason Voorhees from Friday the 13th

Jason Voorhees from Friday the 13th

Heath supplements company Bioenergy Nutrition wanted to promote the benefits of levels of cholesterol and triglyceri to its Italian customers. But rather than opting for clichéd images of happy, smiling families and natural landscapes, they decided to turn to the dark side.

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