Skip to main content

Horror icons reborn in butter

Jason Voorhees from Friday the 13th

Jason Voorhees from Friday the 13th

Heath supplements company Bioenergy Nutrition (opens in new tab) wanted to promote the benefits of levels of cholesterol and triglyceri to its Italian customers. But rather than opting for clichéd images of happy, smiling families and natural landscapes, they decided to turn to the dark side.

Milanese advertising agency Alch1m1a ADV (opens in new tab) created this macabre series of print ads casting butter as the baddie in an instantly recognisable way - sculpting three well known horror icons out of the fatty sandwich spread.

Jigsaw from Saw

Jigsaw from Saw

Jason Voorhees from Friday the 13th, Jigsaw from Saw and Ghostface from Scream are all immortalised in butter, with the slogan "Lower your cholesterol. Love your body".

The campaign was led by creative director Raul Riccardo Pisani (opens in new tab), with photography by Ludovico Fossà (opens in new tab).

Ghostface from Scream

Ghostface from Scream

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.