Heath supplements company Bioenergy Nutrition (opens in new tab) wanted to promote the benefits of levels of cholesterol and triglyceri to its Italian customers. But rather than opting for clichéd images of happy, smiling families and natural landscapes, they decided to turn to the dark side.
Milanese advertising agency Alch1m1a ADV (opens in new tab) created this macabre series of print ads casting butter as the baddie in an instantly recognisable way - sculpting three well known horror icons out of the fatty sandwich spread.
Jason Voorhees from Friday the 13th, Jigsaw from Saw and Ghostface from Scream are all immortalised in butter, with the slogan "Lower your cholesterol. Love your body".
The campaign was led by creative director Raul Riccardo Pisani (opens in new tab), with photography by Ludovico Fossà (opens in new tab).
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