Horror icons reborn in butter

By published

An inventive print advertising campaign by Italian agency Alch1m1a ADV takes a tongue-in-cheek turn to the dark side to promote lower cholesterol.

Jason Voorhees from Friday the 13th

Jason Voorhees from Friday the 13th

Heath supplements company Bioenergy Nutrition wanted to promote the benefits of levels of cholesterol and triglyceri to its Italian customers. But rather than opting for clichéd images of happy, smiling families and natural landscapes, they decided to turn to the dark side.

Milanese advertising agency Alch1m1a ADV created this macabre series of print ads casting butter as the baddie in an instantly recognisable way - sculpting three well known horror icons out of the fatty sandwich spread.

Jigsaw from Saw

Jigsaw from Saw

Jason Voorhees from Friday the 13th, Jigsaw from Saw and Ghostface from Scream are all immortalised in butter, with the slogan "Lower your cholesterol. Love your body".

The campaign was led by creative director Raul Riccardo Pisani, with photography by Ludovico Fossà.

Ghostface from Scream

Ghostface from Scream
Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Related articles