Horror icons reborn in butter

Features
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An inventive print advertising campaign by Italian agency Alch1m1a ADV takes a tongue-in-cheek turn to the dark side to promote lower cholesterol.

Jason Voorhees from Friday the 13th

Jason Voorhees from Friday the 13th

Heath supplements company Bioenergy Nutrition wanted to promote the benefits of levels of cholesterol and triglyceri to its Italian customers. But rather than opting for clichéd images of happy, smiling families and natural landscapes, they decided to turn to the dark side.

Jigsaw from Saw

Jigsaw from Saw

Jason Voorhees from Friday the 13th, Jigsaw from Saw and Ghostface from Scream are all immortalised in butter, with the slogan "Lower your cholesterol. Love your body".

The campaign was led by creative director Raul Riccardo Pisani, with photography by Ludovico Fossà.

Ghostface from Scream

Ghostface from Scream

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