MTV Live HD: the art behind the ad
Advertising and design agency 77 Creative has teamed up with MTV to create an exciting live-action promo -- Pixel Gods -- for the broadcaster's Live HD channel
The work was commissioned by Nick Leaf, MTV's director of Emerging Markets, who wanted a promo that celebrated music, high definition picture quality and the 5.1-channel surround sound that is a key feature of the MTV Live HD.
Trent Payne, creative director at 77 Creative says, "We created a story of pixels communicating with the human world through white cubes, which they dance around, energising our world with the splendour of colour, sound and dance.
"On the surface of their world, there is a glitter-like substance, which is essentially the physical embodiment of sound. When they dance and disturb the surface, it’s what we humans call music."
The advert was directed by Silver Cloud Films along with cinematographer Torquil Fleming-Boyd. The music in the advert was composed by Richard 'Sticky' Forbes -- London-based music producer and remixer for Britney Spears, Justin Timberlake and Aaliyah.
You can watch 77 Creative's Pixel Gods promo below:
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.
Related articles
- 'Anti-human' pro-AI billboards spark public outrage (but that's the point)
- New York was recreated on a virtual set for the Dakota Johnson and Sean Penn movie Daddio, and nobody knew
- The 10 best Christmas animations everyone needs to watch: from Aardman, Netflix, Disney and more
- The stunning new WWF video used a really wild animation technique