New Saatchi & Saatchi monochrome ad is photographic poetry

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The renowned ad agency spells out Leica's assets in black and white.

F/Nazca Saatchi & Saatchi ad

Click the ad to see it full size and read the poetry

Brazilian-based advertising agency F / Nazca Saatchi & Saatchi have created this distinctive black and white print ad for the Leica M-Monochrom (Typ 246), a digital camera that only takes black and white pictures.

It remains to be seen if the camera will catch on in a world of easily applied Instagram filters, but with this amazing ad backing it, this surely isn't the last we've seen of the Leica M-Monochrom.

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Dom Carter
Dom Carter
Freelance writer

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.