Big, bold & joyous: Sagmeister & Walsh's new ad campaign

If you haven't already come across the work of Sagmeister & Walsh (opens in new tab), then you're in for a creative treat. Founded by Stefan Sagmeister and Jessica Walsh, the agency boasts some of the finest talent available.

Based in New York City, the design firm creates identities, commercials, websites, apps, films, books, and objects for clients, audiences and themsevles.

This giant typographic hair piece was built and photographed in a garage space

This giant typographic hair piece was built and photographed in a garage space

Having already worked with the likes of Universal Music, Adobe, BMW, and The New York Times, Sagmeister & Walsh are at the top of their art directing game. Here, we witness the SS13 campaign for Beirut luxury department store Aizone (opens in new tab).

Sagmeister & Walsh have been creating campaigns for the store since 2010, with a focus on only black and white executions. This time, they decided to mix things up and add a splash of colour.

This calligraphic inspired type used light instead of a brush

This calligraphic inspired type used light instead of a brush

As this Spring campaign is the first using colour, the firm felt that bright, bold powders would be an appropriate and fun way to introduce colour to the brand. Inspired by the Holi Festival of Colour (opens in new tab), the festival takes place every year in India in celebration of Spring.

For the men's image, Sagmeister & Walsh hired a talented light painting artist to create calligraphic inspired type using light instead of a brush. There is also a giant typographic hair piece that was built and photographed in a garage space.

Behind the scenes of the photography shoot

Behind the scenes of the photography shoot

Whilst Sagmeister & Walsh took care of the art direction, Creative Bloq favourite Henry Hargreaves (opens in new tab) worked as the photographer on the project. If you'd like to see more imagery from the campaign, you can visit the Sagmeister & Walsh (opens in new tab) official site.

Like this? Read these!

What do you think of this colourful new direction? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.