5 ad campaigns that embraced a stupid idea

adam&eveDDB's Richard Brim dropped an incredible statistic into his talk at OFFSET Dublin 2018. The UK spends £18.3 billion on advertising each year, he said. Of that, 4 per cent is remembered positively, 7 per cent is remembered negatively, and 89 per cent isn’t noticed or remembered at all. 

So how do you create work that's part of the 11 per cent that makes an impact? adam&eveDDB, where Brim is chief creative officer, has built a reputation for crafting adverts that make people sit up and take notice. Here at at OFFSET, Brim took to the stage to share some insight into how the studio found its success.  

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.com, but continues to write about design on a freelance basis in her spare time.