Does it pay to be a design specialist?

There are no absolutes when it comes to branding, but maintaing a dialogue with consumers with a consistent tone of voice acorss all touchpoints can be a great start. Here, as part of a YouTube series for Computer Arts, Brand Impact Award judges Bruce Duckworth and Mark Bonner discuss the state of branding in 2016 and what agencies need to do to survive and thrive, and if specialising can help you along the way...

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.