What web designers can learn from web developers

Web designers tend to focus a lot of their attention on the visual elements of a design. How do the colours work together? Is the layout balanced? Is the spacing optimal? As designers, we want our creations to be as visually pleasing as possible, because we know this feeds directly into the overall quality of the experience.

But there’s far more to designing an excellent website than 'making it pretty'.
In fact, every dollar you invest in user experience (UX) can translate into $100 in income for your business. UX is thus a vital aspect of web design – and not just from the business side.

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Lexie Lu is a freelance designer and blogger at designroast.org.