Why creatives shouldn't pitch for free

creative pitching
(Image credit: Getty Images)

When was the last time you asked a plumber to re-fit an entire bathroom for free, just to prove they could do it, and so they might get to do the kitchen – despite having clearly run a successful business for years, and having been recommended by several happy customers? Never?

Would you expect a restauranteur to give all their customers their first three-course meal and drinks free of charge, to show their team of chefs and waiting staff are worthy of future custom? No? 

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Dave is a creative entrepreneur with more than 30 years’ experience in brand building and design. He runs a virtual collective of global branding professionals named Brown&co.