Graphic designers attempt world's longest hug

We're big fans of Ideas by Music at Creative Bloq. A young, independent, award-winning multi-disciplinary creative studio based in Manchester, UK, they're responsible for some outstanding work, not to mention an innovative website that lets you wander around their offices 'Google Street View'-style.

So we're intrigued to hear that two designers from the studio, Olly Wigglesworth and Jon Bland, will attempt to break the world record for hugging this evening, from 4.30pm onwards, at the city's Piccadilly Station.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.