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Graphic designers attempt world's longest hug

We're big fans of Ideas by Music (opens in new tab) at Creative Bloq. A young, independent, award-winning multi-disciplinary creative studio based in Manchester, UK, they're responsible for some outstanding work, not to mention an innovative website that lets you wander around their offices 'Google Street View'-style.

So we're intrigued to hear that two designers from the studio, Olly Wigglesworth and Jon Bland, will attempt to break the world record for hugging this evening, from 4.30pm onwards, at the city's Piccadilly Station.

Ideas By Music are putting their weight behind National Carers Week

Ideas By Music are putting their weight behind National Carers Week

The attempt to smash the record by cuddling for over 27 hours is being undertaken as part of National Carers Week, which is raising awareness of the 6.5million unpaid carers in the UK.

Ideas by Music are asking people to show their support by posting a photo ‘selfie’ of you and a loved one hugging on social media #Hugselfie and texting WWTN30 with the amount you wish to donate. All donations will go to Manchester Carers Centre.

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Tom May
Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity (opens in new tab), published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.