Peter Merholz

Founded in 2001 as one of the first consultancies focused on user experience, Adaptive Path’s work is revered across the world. The firm consists of some of the most talented people in the field. Co-founder Jesse James Garrett coined the term ‘Ajax’, his founding partner Peter Merholz the term ‘blog’. Adaptive Path’s workshops and very own conference, UX Week, are immensely popular.

It’s no surprise, therefore, that the firm has just crossed the 50-employee threshold and opened its first European office in Amsterdam. It helps, of course, that companies are finally starting to recognise that user experience brings a distinct new value to their products.

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