AI and the future of game design

AI and game development; people in a hotel
Characters in Nvidia's ACE game demo react in different, real and often surprising ways to player questions. (Image credit: Nvidia)

AI in video game development isn't new, but generative AI is a fresh development and is already changing how studios are making games. This goes beyond simply creating 2D concept art from AI systems like Stable Diffusion and covers every aspect of game development and design.

While many game developers are cool on the idea of using AI commercially, and the indie developers we've spoken to aren't keen on AI until the ethical issues are ironed out (though many use AI Copilot to aid with coding), many studios are experimenting for internal use.

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Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.