This might just be the biggest week yet for AI

AI-generated footage of penguins from Meta Movie Gen
(Image credit: Meta)

If you thought AI was going to go the way of NFTs and prove to be a short-lived fad, the last couple of years have proven otherwise. With generative models spitting out increasingly realistic photos and videos, it's becoming harder than ever to tell AI-generated content from the real thing. And this week was possibly the biggest week yet for artificial intelligence.

Some of the biggest hitters in the worlds of tech and robotics made major announcements this week, including Meta, Tesla, Adobe and more. If you've been struggling to keep up (and we don't blame you), here's what you've missed.

Adobe announces a ton of creator-first AI features

Adobe Max 2024; a demo of Illustrator

(Image credit: Future)

At its annual MAX conference in Miami, Adobe just announced a bunch of new tools across the whole Creative Cloud suite. In Photoshop, these include Automatic Image Distraction Removal, and a new Generative Workspace (in beta) aims to provide a workspace to ideate, and brainstorm new concepts faster and more intuitively. And we were particular impressed with Adobe Illustrator's new

Adobe has also released (in public beta) its new "commercially safe" generative video model, catchily titled 'Firefly Video Model'. Adobe's approach looks like it could be a game changer for video editors who need to fill spaces or make up for missing footage.

Meta reveals Movie Gen – and it looks scarily impressive

Meet Meta Movie Gen - YouTube Meet Meta Movie Gen - YouTube
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Judging from Meta's Movie Gen research paper, the company's new AI video model can create impressively coherent video that closely adheres to text prompts. But there's more: text prompts can also be used to generate audio in the video, matching music and sound effects with the imagery. The model can also edit existing videos, and still images can be used as references.

Tesla reveals 20 autonomous vehicles

We, Robot | Tesla Robotaxi Unveil - YouTube We, Robot | Tesla Robotaxi Unveil - YouTube
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Tesla recently unveiled a bunch of new prototypes at its 'We, Robot' event in Los Angeles. And by 'a bunch', we mean literally 20 vehicles. From the Cybercab to the giant Cybervan, these 'autonomous' vehicles feature no steering wheels or pedals.

Naturally, the event was also filled with Tesla's humanoid robots, named Optimus, serving drinks and interacting with the crowd. And if you think that all sounds a little dystopian, so did the director of 2004's I, Robot, who accused Tesla of ripping off his designs.

To help you keep up with every AI announcement from the last few days, AI robotics company founder Brett Adcock has posted a handy thread on X (above) summarising the developments. And if you're looking for even more in-depth AI content, take a look at our coverage from Creative Bloq's recent AI Week.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller.