Behind the scenes of Ray-Ban's animated promo

Ray Bans animation

The animation was to be projected onto two buildings

The creative directors at LA-based Yours Truly Creative asked me to pitch for this project via Nexus Productions. Ray-Ban was opening a new venue in New York – the Ray-Ban Hub – which was set to place SoHo back at the centre of the creative world.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Nicolas Ménard is a london-based French canadian artist. His work has been recognised by ADC Young Guns and Adobe Design Achievement Awards and exhibited at the Pictoplasma and Chromatic festivals. His films have been screened and awarded in festivals around the world, including Ottawa, Annecy and Anima.