McDonald's goes abstract with crowd-sourced animations

McDonald's recently released these three new spots as part of its MyBurger campaign, which encourages customers to create their own custom made burger and compete for a place on the menu of the fast-food chain.

"The film combines 2D animated effects, 3D elements, some compositing magic and particle simulation," says Piñata animator Mikko Vormala. "The challenge was to blend all techniques seamlessly together." And, in our opinion, they've managed just that.

This fresh, somewhat abstract approach is an unusual choice for McDonald's. But it's one that we'd definitely like to see much more of in the future. For more inspiration, see our selection of the best animations from the past 20 years.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.