Supermarket's request for free art gets the response it deserves

Sainsbury's ad

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A Sainsbury's supermarket in Camden Road, north London, has incurred the wrath of graphic designers and creative directors by asking for an artist to "voluntarily refurbish [their] canteen". Having posted a print ad in the Camden New Journal, the supermarket chain provoked a backlash from artists across the internet who are sick of their work being undervalued.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.