Framestore: Gravity is just the start

It may have been the least surprising win at this year's Oscars. But Framestore's victory in the best visual effects category for Gravity is still hugely deserved. While we still tend to think of visual effects as 'add ons' to near-finished films, most of Gravity was created from scratch by leading VFX house Framestore using pixels alone; in many scenes only the actors' faces are 'real' (yes, even those spacesuits were digitised - see this article for details). And the result: a wild 3D ride in which the sensation of floating in space is at times overwhelmingly immersive.

The critical and commercial success of Gravity has led to a sea-change in attitudes towards the possibilities offered by stereoscopic 3D - the idea that it's just a 'gimmick' is fading fast - and it will clearly go down in movie history as a landmark release. But that's nothing new for the British firm, which has been a key innovator in the digital space ever since it was founded in 1986.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.