4 steps to a better branding strategy

Gaston Legorburu is executive creative director and worldwide chief creative officer at global digital agency SapientNitro. Earlier today, the visionary practitioner took to the stage to open India's biggest design and creativity conference, Kyoorius Designyatra, with a look behind the scenes at SapientNitro's unique approach to branding strategy.

Legorburu is one of a host of leading industry lights speaking at Designyatra this year. Branding legend Ivan Chermayeff, Pentagram partner Natasha Jen and Pearlfisher's Jonathan Ford are also set to address the 1,500-strong audience here in Goa's impressive Grand Hyatt Hotel, along with Made By Many's Tim Malbon, SomeOne strategic creative directors David Law and Simon Manchipp, Ajaz Ahmed of AKQA and more.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.