BBC Entertainment’s Heavenly new identity

London-based branding agency Heavenly has delivered a dynamic new visual identity for BBC Entertainment – BBC Worldwide’s portfolio of international entertainment channels. As part of the extensive on and off-screen rebrand, Heavenly mixed a vivid colour palette with cutting-edge motion-capture digital animation techniques to produce five striking idents.

“The brief was to bring the channel positioning – ‘Serious About Entertainment’ – to life through its on-screen presentation and channel idents,” explains Paul Franklin, creative director at Heavenly. “The heart of the challenge was to create an on-screen identity that could express the varied world of entertainment in a distinctive and ownable form.”

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