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IHOP logo refreshed for the first time in 20 years

ihop new logo

The new logo is based on the restuarant's 'commitment to smiles'

In this competitive market, companies across the globe are constantly trying to keep up to date with design trends and original branding. Earlier this year, Microsoft unveiled a brand new logo for its new browser (opens in new tab) – Internet Explorer replacement, Edge. Now it seems another institution felt it was time for an upgrade.

IHOP (opens in new tab) is an American chain restuarant, specialising in breakfast foods and founded around 57 years ago. For the past 20 years, they've had the same logo design but recently felt that said logo looked too much like a person's frown (opens in new tab). So, instead, they've come up with a new logo design to showcase their 'commitment to smiles'.

ihop new logo

The team decided that the old IHOP logo resembled a frown too much

"Our guests have told us for many years that coming to IHOP, and in many cases just thinking about our world famous pancakes, makes them smile," says IHOP Vice President of Marketing Kirk Thompson. "We believe this new logo captures the essence of the IHOP experience." What do you make of the new look?

[via Business Insider (opens in new tab)]

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Sammy Maine
Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.