Image of the day: Balearicos by Popular

Computer Arts: Tell us about the project ...
Peter Chadwick:
Popular was approached to create an identity for Friday nights at the Red Market in Shoreditch. The identity was to include a logo type, mark, online and social media assets, flyers, adverts, badges and billboards.

Balearicos runs through July and August this Summer and aims to bring a little bit of Ibiza to East London. There was no brief, just to create a strong, stripped-back, bold aesthetic, using a limited colour palette. We settled on the main mark being a geometric letter B working, alongside a sun motif.

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